Word of mouth marketing is now becoming a “word of mouse” marking forum. People still communicate and recommend products, services and portray their experiences however it is becoming increasingly more likely that you will read about the good time “Andrew” had at his local pub or the terrible time “Ally” had with the kitchen she bought from her local kitchen fitters.
Social media is the platform that people broadcast this information and it can be a useful tool not only for next to nothing advertising and reaching a broad audience but also a way in which a business can measure the response to adverts and other forms of information.
Word of mouth is now word of mouse less and less speaking, more and more typing. See how you can effectively utilise the power of social media and get people talking about your product in a positive way: