#P2T2 MOOC wins Big Chip Little Chip Award 2014

Big Chip Awards 2014 Winner
Big Chip Awards Winner

Passport to Trade 2.0 success with digital enterprise continued this summer with winning the Little Chip Student Award 2014. It was one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards.

The Big Chips are far and away the biggest digital awards outside of London and the longest running in the UK in their 16th year. They are organised by trade association, Manchester Digital for all things digital – from mobile apps to social media, from animation to websites to digital brand.

Salford Business School’s Centre for Digital Business submitted two projects, one a student Live Project – the MOOC and Passport to Trade 2.0 project itself.

Big Chip Awards 2014 winners: Little Chip Student Award

Big Chip Awards ceremony

Image by Paul Delooze Pressed Media: Big Chip Little Chip Award 2014. More images can be seen on the Salford Business School Facebook page.

The Little Chip Student Award winning project was developed by MSc Marketing students who created a MOOC (Massive Open Online Course) called Search and Social Media Marketing for International Business.

This free online course allows anyone interested in social media, to get advice and learn from academics and digital agencies.

The course was created and promoted by four MSc Marketing students; Rebecca Lee, Vanessa Van Huynh, Maria Camila Villa and Luis Santos as their Business Innovation Project to complete their Masters studies.

Pictured left to right: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia), Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).

Pictured left to right: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia),Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).

Maria Villa and Aleksej Heinze
Maria Villa and Dr Aleksej Heinze

The purpose of live projects is to give students a real tangible situation and problem to work through. This provides an excellent opportunity to enhance their CVs and ultimately, their employability.

The team excelled on the project by creating an innovative digital course using video, text, animation and designing the structure of the course itself.

Maria, the team leader for the MOOC project, said:

As a team, we were lucky enough to work for the pilot MOOC live project.

The creation of the Search and Social Media Marketing for International Business MOOC was a challenge that was worth it and helped us to grow professionally.”

The academic staff supervisor on the MOOC project and the Passport to Trade 2.0 project leader, Dr Aleksej Heinze said:

We are really thrilled that the hard work of the students paid off. They had to organise 16 UK based professionals to speak about digital marketing as well as promotion of the project with an international team of five universities and three SMEs.


What they have created is an exceptional, free digital course of benefit to people globally – it is receiving an incredible amount of traffic to the website. I am very proud of their achievement”.

This industry recognition shows the high quality of work by University of Salford students who were already recognised by the Salford Advantage team as the Placement Team of the Year 2014.

Salford Advantage AwardImage: Salford Advantage Awards 2014

This is a re-blog of the full story from Salford Business School Blog

About Aleksej Heinze

Passport to Trade 2.0 project leader. My research interests are in the area of disruptive innovation using information technology (IT) and the use of IT in business management. Topics include: enterprise 2.0; web 2.0, international business culture, search engine optimisation, and social media marketing.