European business will suffer if border crossings between European neighbours are shut

The Schengen area has never been tested to the same level as it is now. The unprecedented volume of refugees arriving in Europe has left its leaders struggling to cope. Germany’s chancellor, Angela Merkel, issued a sober warning that the crisis puts Schengen into question, while Italy says it is ready to impose border controls and Hungary has sealed off its main train station.

Continue reading European business will suffer if border crossings between European neighbours are shut

Top 10 international challenges to avoid when considering corporate gifts

Mastering the art of corporate gifting can be a challenge. Many business people can’t understand the purpose of such gift; on the other hand, we have those that don’t understand the notion of a corporate gift. It is important to make a good impression; for that to happen you must learn to avoid these 10 international challenges when considering corporate gifts.

corporate gift basket ideas

Continue reading Top 10 international challenges to avoid when considering corporate gifts

Free Online Course: Digital and Social Media Marketing #MOOC

Digital and Social Media Marketing MOOC

A pan-European university consortium, led by the Salford Business School at the University of Salford (UK), is tackling the digital skills gap with the launch of a new Massive Open Online Course (MOOC) “Digital and Social Media Marketing“. The course is designed to allow individuals and businesses to analyse, plan, execute and evaluate digital marketing activities.

The digital industry in Europe alone grew by 11.8% in 2014 and, in the same year, digital advertising revenues became the second largest advertising spend in Europe behind TV. The challenge of how to keep up with this constantly growing and ever-evolving industry can be a daunting prospect for both business and individuals alike.

Continue reading Free Online Course: Digital and Social Media Marketing #MOOC

How international business growth and public speaking are interrelated

Those who travel overseas for business purposes are usually impressed to see that the skills they use on a daily basis in their country don’t always apply to a foreign audience.

Making a start-up recognized in another country is challenging. How can you succeed though? Is there something you can do to entice a foreign audience if you don’t have time to take an international business degree?

Sure; the secret to international business growth depends on solid public speaking abilities. English for example, is an international language.

If you’re from the USA, then you’re in luck. However, companies from Europe for example, won’t stand a change in the United States of America if the CEO can’t speak English fluently to market his business and deliver a compelling presentation.

Continue reading How international business growth and public speaking are interrelated

How to get your online business profile ready for international negotiations?

Successful international business relationships are based on efficient negotiations. It is important for negotiators to be prepared to deal with unexpected situations. Having a clear understand of what’s necessary to attain thriving outcomes as well as be aware of relevant factors to the whole process will permit you to become successful. Ideally some of your team would have background in Digital and Social Media Marketing, or International business; but, getting your online business profile ready for international negotiations doesn’t have to be such a dreadful endeavor. All you need to do is remain focused on the facts and look for a way to build a professional relation with business partners.

Continue reading How to get your online business profile ready for international negotiations?