Category Archives: Student placements

How to use social media for business?

Learn how to use social media for business from one of  Salford Business School’s  latest business management courses. The course was jointly researched by the Passport to Trade 2.0 project team and prepared in collaboration with some of the leading digital marketing agencies in the UK.

This Massive Open Online Course (MOOC) can help businesses and individuals to make the best use of search and social media platforms. The course is called Search and Social Media Marketing for International Business and is applicable to students looking for placements abroad as well as businesses thinking about new trade links; it comprises the following twelve topics:

Before you start the course please complete this short MOOC entrance survey.

How to develop a personal brand online (1/12)

  • Whether you are a student beginning a job search or a business person planning a new business venture, personal branding can make a difference.
  • Learn about personal branding and why it is important for you.

How to use Twitter (2/12)

  • Learn the basics of using Twitter to develop an individual or business profile.
  • Remember to use hash tag #SSMMUoS to share your learning journey on this course so far!

How to use Search Engine Optimisation (SEO) (3/12)

  • Learn the principles of SEO to ensure that your website and any social media profiles are found by individuals searching for your name, products and services.
  • These basic principles of SEO include keyword research, on-page optimisation and off-page optimisation.

How to use social media for international business development (4/12)

  • Social media networks break down the traditional country barriers, but do you know which networks are relevant for the country you are interested in trading with?
  • Find out in this video how to identify the relevant networks and what social media strategies you might be able to use on these networks.

How to use Facebook (5/12)

  • Facebook is currently the largest social media network in the world and it can benefit you as a business as well as an individual.
  • Learn how to develop a Facebook business page and see how other businesses use it and what strategies work for them.

 How to use YouTube (6/12)

  • YouTube was identified as the second largest social network amongst younger internet users as part of the Passport to Trade 2.0 project.
  • Learn how to optimise your video content in order to reach wider audiences for your profile.

 How to use LinkedIn (7/12)

  • LinkedIn is one of the three main professional social networks – the others being Xing and Viadeo which are also popular in several European countries.
  • Learn how to make the most of LinkedIn for your profile.

 How to use Google+ (8/12)

  • Google+ is the second largest social network as of January 2013.
  • It is one of the fastest growing social networks and one that has the biggest impact when it comes to search engine results integration for anyone who uses Google as their main search engine.
  • Learn how to make the most of Google+ for you and your digital profiles.

 How to use copywriting online (9/12)

  • Copywriting is a process of translating technical specifications and product descriptions into engaging and understandable customer focused text.
  • Learn about the basic techniques in structuring your online content here.

 How to stay legal on social media (10/12)

  • Everything and anything you do and say online can be potentially viewed by anyone who has internet access.
  • Always respect the law and familiarise yourself with new options offered to you through a creative commons licence which is popular online.

 How to use monitoring and reporting (11/12)

  • Whether you are an individual or a business spending time on social media – there has to be a return on your engagement online.
  • How do you justify your engagement on social media to your boss? Listen to the industry experts in this area and see what you might be able to measure in respect of your on-line engagements.

How to blog (12/12)

  • Blogging is a process of writing text and sharing content with others. It can help your customers or friends to keep in-touch regardless of social media platforms.
  • Think about the voice you might want to adopt and who your audience might be. Share your thoughts with us by writing a blog post about this MOOC.
  • Tweet us the link to your post on the #SSMMUoS Twitter hash tag.

Please complete the MOOC exit survey.


We would like to acknowledge the following industry experts who helped and supported the development of this MOOC in Search and Social Media Marketing for International Business:

This course was supported by Business Innovation Project students on the MSc Marketing course at Salford Business School, read their reflections on the course: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia), Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).

Students & Sme’s Working Together to benefit Europe

A number of SMEs are feeling the economic slow down in Europe in many ways, not least through their difficulties in attracting sales and generating the necessary business opportunities. On the other hand there are also an increased number of graduates and students who are experiencing difficulties in finding employment due to the same economic issues. The core of the Passport to Trade 2.0 project addresses the vital relationships that students and SMEs have and the opportunities that are presented by increasing the number of student work placements and internships, which give SMEs the needed added resource to boost their trade opportunities; students also gain by learning work ethics and getting vital experience for their future careers.

A Passport to Trade 2.0 workshop dedicated to Students & SMEs working together to benefit Europe was held on April 11th, 2013 at Valahia University Târgovişte, in Romania.

The workshop was attended by students of Valahia University Târgovişte, Faculty of Economics, from bachelor, master and Ph.D. Studies, and business representatives from DâmboviţaCounty.

During the workshop 3 key points were addressed.

Opportunities for studying and finding a work placement in other European countries

First of all, students discovered how to use the site to access information about opportunities for studying and finding a work placement in other European countries.  This aspect was presented by Milanka Dimitrova Slavova, Technology Development and Innovation – TDI Ltd, Bulgaria.

Importance of understanding cultural differences

The importance of understanding cultural differences when dealing in international trade was discussed. This was particularly highlighted with examples of culturally based viral marketing campaigns as was illustrated by the American ROM case study in Romania:

American ROM case study

In this case study cultural values were activated by a marketing campaign which allowed a brand to be re-energised by becoming controversial. This was done with a number of other cultural references such as the Athenos brand:

Athenos Case Study

Whilst not SMEs these two illustrate how a good use of a viral marketing campaign via social media can benefit a business.

Social media as a useful tool for both students and SMEs

Attendees also gained insight into social media as a useful tool for both students and SMEs. This presentation was given by Aleksej Heinze, SalfordBusinessSchool, University of Salford, UK.  The audience was challenged to provide insightful comments and discussed their views on the application of social media in business and for student branding. Those who took an active part in the discussions and gave the most complete answers to the questions were rewarded with a Salford Business School T-shirt. Congratulations to all the prize-winners who are: Tudorache Ana-Maria, Ph.D. student in Management; Nuţă Flavia, Corporate Management master program student and Apostolov Kiril, bachelor program student in Finances.

Students discovered how to use social media to their advantage;  the increasing importance of personal branding and how social media can play both positive and negative roles in their future employment. In particular the discussion was based around some of the ideas which were developed  for Passport to Trade 2.0 project website. ideas examples on

Finally, Verena HausmannInstitute for Information Systems Research at University of Koblenz-Landau, Germany in her presentation highlighted the increasing role that social media plays in international trade marketing, as well as opportunities to advertise vacancies, or to identify student placement opportunities, share useful information and so on. The discussions highlighted the need for students and SMEs’ representatives to know basic information about the country they are planning to visit as a matter of cultural exchange but also as a tool in overcoming behavioural barriers.

Click here to read this article in  Romanian.

University internship abroad

How will an overseas University internship boost your career prospects?

In an increasingly competitive market, many students are looking for work experience in addition to their academic studies. An internship gives students the opportunity to put the theory they have learnt into practice and gain the experience of how real-life organisations are run and the challenges they may face.

Whilst it will be a lot different to the lifestyle that many students will be used to, the hard work and long hours are likely not only to give you an experience of professional employment, but also improve your C.V. therefore making you more attractive to prospective employers.

An internship in your home country is great, but an internship in a different country is a totally different thing. Out of your comfort zone and away from family and friends, the idea at first can be daunting; though many who embark upon this experience learn new and interesting things, gain a unique perspective and broaden their horizons.

Not only will you get the chance to meet new and different people whilst experiencing a different culture to your own, you will get the opportunity to pick up a different language – another way of making yourself a more attractive recruit. Internships are a great way to make yourself stand out but an internship abroad shows employers you can work under pressure in a totally different environment, whilst promising you a real memorable experience!

For more information go to