Passport to Trade 2.0 success with digital enterprise continued this summer with winning the Little Chip Student Award 2014. It was one of the two Salford Business School’s projects short-listed for the Big Chip 2014 Awards.
The Big Chips are far and away the biggest digital awards outside of London and the longest running in the UK in their 16th year. They are organised by trade association, Manchester Digital for all things digital – from mobile apps to social media, from animation to websites to digital brand.
Big Chip Awards 2014 winners: Little Chip Student Award
The Little Chip Student Award winning project was developed by MSc Marketing students who created a MOOC (Massive Open Online Course) called Search and Social Media Marketing for International Business.
This free online course allows anyone interested in social media, to get advice and learn from academics and digital agencies.
The course was created and promoted by four MSc Marketing students; Rebecca Lee, Vanessa Van Huynh, Maria Camila Villa and Luis Santos as their Business Innovation Project to complete their Masters studies.
The purpose of live projects is to give students a real tangible situation and problem to work through. This provides an excellent opportunity to enhance their CVs and ultimately, their employability.
The team excelled on the project by creating an innovative digital course using video, text, animation and designing the structure of the course itself.
Maria, the team leader for the MOOC project, said:
“As a team, we were lucky enough to work for the pilot MOOC live project.
The creation of the Search and Social Media Marketing for International Business MOOC was a challenge that was worth it and helped us to grow professionally.”
The academic staff supervisor on the MOOC project and the Passport to Trade 2.0 project leader, Dr Aleksej Heinze said:
“We are really thrilled that the hard work of the students paid off. They had to organise 16 UK based professionals to speak about digital marketing as well as promotion of the project with an international team of five universities and three SMEs.
What they have created is an exceptional, free digital course of benefit to people globally – it is receiving an incredible amount of traffic to the website. I am very proud of their achievement”.
This is a re-blog of the full story from Salford Business School Blog