Mobile telephony in Romania has been the most common method of communication over the last decade. There are now a number of major companies operating in the Romanian telecoms market, primarily: Orange, Vodafone, Cosmote, Digi (RDS / RCS), and Romtelecom.
So, it is not surprising that 82% of Romanian households use mobile services and 77% of Romanians aged 16 years or over have a personal mobile phone that is not paid for by a company or institution. According to the statistics (Internet World Stats) in 2010, the proportion of households with Internet access was 35.5%, with and it is grows up to 41.1% in 2012. The largest segment of internet users is 16-74 years, domestic, urban and more then half are using broad band.
Approximately half of Romanian internet users have access to social media networks, three-quarters of whom use these communication channels to express their dissatisfaction with products and services from various companies.
The latest research and market surveys carried out in Romania in the spring of 2011 by Daedalus Millward Brown company indicate that in urban areas, internet usage already exceeds traditional media usage. In fact, the time most users spend on the internet almost doubles the time spent watching television. The same study revealed that although the main activity of Internet users is searching for information and news online, a significant proportion of their time at around 21% is focused on social networks. Although, younger users spend far more time on social networks.
In June 2011, there were approximately 63,000 Romanian blogs, with around 200,000 posts and over 3 million readers monthly, and over 51,000 Twitter accounts with 1.2 million monthly posts (TreeWorks, 2011). The most popular site in Romania was Trilulilu.ro (Netbridge Services, 2011), a video-sharing social community with over three million domestic unique users in May 2011.
Local social networks, Netlog and Neogen occupy a significant market share. However, Facebook and Hi5 are national leaders in social media, with Facebook growing fast and Hi5 on a declining trend. Facebook has a 43.3% penetration in 2013.
Useful links:
Search and Social Media Marketing for International Business
Learn how to use social media for business from one of Salford Business School’s latest business management courses. The course was jointly researched by the Passport to Trade 2.0 project team and prepared in collaboration with some of the leading digital marketing agencies in the UK.
This Massive Open Online Course (MOOC) can help businesses and individuals to make the best use of search and social media platforms. The course is called Search and Social Media Marketing for International Business and is applicable to students looking for placements abroad as well as businesses thinking about new trade links; it comprises the following twelve topics:
Before you start the course please complete this short MOOC entrance survey.
How to develop a personal brand online (1/12)
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- Whether you are a student beginning a job search or a business person planning a new business venture, personal branding can make a difference.
- Learn about personal branding and why it is important for you.
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How to use Twitter (2/12)
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- Learn the basics of using Twitter to develop an individual or business profile.
- Remember to use hash tag #SSMMUoS to share your learning journey on this course so far!
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How to use Search Engine Optimisation (SEO) (3/12)
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- Learn the principles of SEO to ensure that your website and any social media profiles are found by individuals searching for your name, products and services.
- These basic principles of SEO include keyword research, on-page optimisation and off-page optimisation.
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How to use social media for international business development (4/12)
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- Social media networks break down the traditional country barriers, but do you know which networks are relevant for the country you are interested in trading with?
- Find out in this video how to identify the relevant networks and what social media strategies you might be able to use on these networks.
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How to use Facebook (5/12)
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- Facebook is currently the largest social media network in the world and it can benefit you as a business as well as an individual.
- Learn how to develop a Facebook business page and see how other businesses use it and what strategies work for them.
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How to use YouTube (6/12)
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- YouTube was identified as the second largest social network amongst younger internet users as part of the Passport to Trade 2.0 project.
- Learn how to optimise your video content in order to reach wider audiences for your profile.
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How to use LinkedIn (7/12)
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- LinkedIn is one of the three main professional social networks – the others being Xing and Viadeo which are also popular in several European countries.
- Learn how to make the most of LinkedIn for your profile.
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How to use Google+ (8/12)
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- Google+ is the second largest social network as of January 2013.
- It is one of the fastest growing social networks and one that has the biggest impact when it comes to search engine results integration for anyone who uses Google as their main search engine.
- Learn how to make the most of Google+ for you and your digital profiles.
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How to use copywriting online (9/12)
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- Copywriting is a process of translating technical specifications and product descriptions into engaging and understandable customer focused text.
- Learn about the basic techniques in structuring your online content here.
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How to stay legal on social media (10/12)
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- Everything and anything you do and say online can be potentially viewed by anyone who has internet access.
- Always respect the law and familiarise yourself with new options offered to you through a creative commons licence which is popular online.
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How to use monitoring and reporting (11/12)
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- Whether you are an individual or a business spending time on social media – there has to be a return on your engagement online.
- How do you justify your engagement on social media to your boss? Listen to the industry experts in this area and see what you might be able to measure in respect of your on-line engagements.
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How to blog (12/12)
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- Blogging is a process of writing text and sharing content with others. It can help your customers or friends to keep in-touch regardless of social media platforms.
- Think about the voice you might want to adopt and who your audience might be. Share your thoughts with us by writing a blog post about this MOOC.
- Tweet us the link to your post on the #SSMMUoS Twitter hash tag.
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Please complete the MOOC exit survey.
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