Social media guide

Denmark flagSocial media guide for Denmark

According to Statista survey, in 2018, Denmark stood second among the other Nordic countries, with 4.1 million users after Sweden, with 7.3 million users. Therefore, this social media guide in Denmark is necessary to know about social media status in Denmark.

In recent years, the number of Danes using social media has been significantly increasing and placed an important position in their daily life, especially, the young generation. Danes often use social media for personal daily needs such as messenger, news update, watching videos, playing games. However, according to Datarepotral, the time per day spend social media of Demark is not high compared to other countries in. Instead that, Dans almost appreciate the time with their family, friends and enjoy life than the time for social media.

In business, most of Danish companies, social media is used more about branding. Besides. the responsibility for social media activities rests largely on the shoulders of the HR or marketing departments. Actually, Danish CEOs, managers do not high appreciate the importance of social media in business. Because in Demark, a small country, most of the business is often based on relationships, face-to-face, and official platforms in the internets

What is the most popular social media sites in Denmark?

Although company managers might not be the most enthusiastic users of social media platforms, a survey in 2018 and 2017 (Figure 1), the social media have a slight increase. To clarify, there is 70 per cent of Danes used Facebook as daily social media, thus, making Facebook be the most media site in Demark in 2018. Besides, next social network in the ranking is Snapchat, Instagram, and Linkedln which account for 35 per cent, 34 per cent and 38 per cent respectively in 2018.

In addition, the major gender using social media were women that there is 77 per cent of women and 68 per cent of men in Denmark using Facebook daily life. Meanwhile, 58 per cent of females used Instagram and the male users were 47 per cent in 2018.

© Statista 2019
Figure 1: Social media users in Denmark in 2017 and 2018, by social media site

Furthermore, the largest group using social media almost belongs to age 16-34 years old. However, Danish users also concern about data security for handing over personal details to social media due to the abuse of data like Facebook – Cambridge Analytica scandal. As a result, it also affected in decreasing the number of users social media (figure 2)

© Statista 2019
Figure 2: Share of social media users in Denmark in 2017 and 2018, by age group


Search and Social Media Marketing for International Business

Learn how to use social media for business from one of Salford Business School’s latest business management courses. The course was seem as social media guide which is jointly researched by the Passport to Trade 2.0 project team and prepared in collaboration with some of the leading digital marketing agencies in the UK.

Further, this Massive Open Online Course (MOOC) can help businesses and individuals to make the best use of search and social media platforms. To clarify, this course is called Search and Social Media Marketing for International Business and is applicable to students looking for placements abroad as well as businesses thinking about new trade links; it comprises the following twelve topics:

Before you start the course please complete this short MOOC entrance survey  and spend time for some social media guide video as below

How to develop a personal brand online (1/12)

  • Whether you are a student beginning a job search or a business person planning a new business venture, personal branding can make a difference.
  • Learn about personal branding and why it is important for you.

How to use Twitter (2/12)

  • Learn the basics of using Twitter to develop an individual or business profile.
  • Remember to use hash tag #SSMMUoS to share your learning journey on this course so far!

How to use Search Engine Optimisation (SEO) (3/12)

  • Learn the principles of SEO to ensure that your website and any social media profiles are found by individuals searching for your name, products and services.
  • These basic principles of SEO include keyword research, on-page optimisation and off-page optimisation.

How to use social media for international business development (4/12)

  • Social media networks break down the traditional country barriers, but do you know which networks are relevant for the country you are interested in trading with?
  • Find out in this video how to identify the relevant networks and what social media strategies you might be able to use on these networks.

How to use Facebook (5/12)

  • Facebook is currently the largest social media network in the world and it can benefit you as a business as well as an individual.
  • Learn how to develop a Facebook business page and see how other businesses use it and what strategies work for them.

How to use YouTube (6/12)

  • YouTube was identified as the second largest social network amongst younger internet users as part of the Passport to Trade 2.0 project.
  • Learn how to optimise your video content in order to reach wider audiences for your profile.

How to use LinkedIn (7/12)

  • LinkedIn is one of the three main professional social networks – the others being Xing and Viadeo which are also popular in several European countries.
  • Learn how to make the most of LinkedIn for your profile.

How to use Google+ (8/12)

  • Google+ is the second largest social network as of January 2013.
  • It is one of the fastest growing social networks and one that has the biggest impact when it comes to search engine results integration for anyone who uses Google as their main search engine.
  • Learn how to make the most of Google+ for you and your digital profiles.

How to use copywriting online (9/12)

  • Copywriting is a process of translating technical specifications and product descriptions into engaging and understandable customer focused text.
  • Learn about the basic techniques in structuring your online content here.

How to stay legal on social media (10/12)

  • Everything and anything you do and say online can be potentially viewed by anyone who has internet access.
  • Always respect the law and familiarise yourself with new options offered to you through a creative commons licence which is popular online.

How to monitoring and reporting (11/12)

  • Whether you are an individual or a business spending time on social media – there has to be a return on your engagement online.
  • How do you justify your engagement on social media to your boss? Listen to the industry experts in this area and see what you might be able to measure in respect of your on-line engagements.

How to blog (12/12)

  • Blogging is a process of writing text and sharing content with others. It can help your customers or friends to keep in-touch regardless of social media platforms.
  • Think about the voice you might want to adopt and who your audience might be. Share your thoughts with us by writing a blog post about this MOOC.
  • Tweet us the link to your post on the #SSMMUoS Twitter hash tag.

Please complete the MOOC exit survey.

Do you want to learn more about Danish business culture?