Learn about social media marketing strategies

I am a freelance mechanical engineer and I collaborate with many manufacturing businesses organizing their production and helping them design new products.

I learnt about Passport to Trade 2.0 and its website through the process of its development as I participated in a focus group with businesses from my region discussing the possibilities of social media and the notion of social media etiquette.

At that time I considered myself as a person who knew how to deal with social media and how to use them efficiently for business purposes. Yet, in the discussion I realized that there are so many things I did not know, such as the different approach of different nationalities towards social media, the variances in their popularity, their suitability for different social media marketing strategies etc. This experience made me recognize the usefulness of the businessculture.org website and its great potential in helping SMEs from different countries.

The structure of the website is very clear and practical for any user and the information provided is extremely useful. I hope that it will be kept updated.

Kyriakos Papadopoulos, mechanical engineer

About Aleksej Heinze

Passport to Trade 2.0 project leader. My research interests are in the area of disruptive innovation using information technology (IT) and the use of IT in business management. Topics include: enterprise 2.0; web 2.0, international business culture, search engine optimisation, and social media marketing.