If you just created your business and are interested to improve your SEO ranking of your website, here are the top tips to boost your search engine optimization.
Before we start, what is Search Engine Optimization (SEO)? SEO is a process that allows your website (and any other digital artefacts such as images and video content), to be more visible and better-ranked on Search Engine Results Pages (SERPS). It matters when compared to other websites delivering similar content and targetting the same search phraises.
Nowadays, because of hyperconnectivity, people are using search engines on a daily basis. Thus, it is necessary for companies to optimize websites in the best way.
#Tip 1 Create Relevant Content
The main driver of your search engine rankings will be the quality of the content you will create for your website, images or your video. This is the key to attract visitors to your digital profiles. To do so you need to understand what your visitors are looking for and what their challenges are.
Use Keywords to improve your SEO ranking
Learn what terms your visitors will be using. A keyword is a particular word or phrase that internet users write when they perform a search on a search engine. Using keywords helps you to appear in more relevant search results. It will also help to have a better understanding of how your visitors/audience could reach your digital profiles. However, it is necessary to think of the specific keywords or keyword phrases that your visitors are searching to find a particular topic.
One of the most important SEO tactics in a good search engine result page (SERP) listing. To develop this you would need to take into account how a visitor would search for information on a particular product or service you are providing. Indeed, the keywords they use are likely to be the ones you want to be using in your content!
Use tools such as Google Trends to learn about potential keywords they might use.
Moreover, the placement and the popularity of your keywords throughout your content are crucial. Integrate them in the appropriate sections of the page would allow the search engines to pay more attention when examining the content, and thus attract the right visitor to your website. Places where you should try to include your keywords are:
- Web page name
- Page title
- Heading 1
- First paragraph
- PDF files
You can also use geo-targeted keywords if you have a business that is associated with a particular physical location. It will help your company to reach visitors from a specific area, it would also be useful if you are a local business. For example a florist in London could use keywords such as:
- Florist in London
- Wedding flower supplier in London
- London based Valentines day flowers delivery
The content of your website should include the keywords you defined previously. Use them several times throughout your page, at the beginning and at the bottom of your page but also in the headings when possible.
To organize your page, do not forget to use italics, bold for example. If you want to emphasize some keywords throughout the body of your text. However, keep in mind that your text must stay readable for human visitors of your pages, do not overuse it!
One key when creating a page is quality over quantity. Having many pages on your website does not mean that you are going to attract many visitors.
For websites that have superficial content, a good tip would be to include pictures, videos, or even infographics. Focusing on meaningful content will make visitors want to stay on your page and read the full article.
#Tip 2 Guest blog post opportunities to improve your website visibility
Links from other websites
Develop external links from other websites. To search engines, having links from external websites is a sign of accuracy, usefulness and relevancy of your content. Not all links have the same ‘weight’. Thus, it is better for you to be linked to from highly reputable websites in order to improve your SEO ranking.
When creating links within text, try to write the name of the destination or use descriptive links. Do not use “click here”. Indeed, “click here” does not bring any value to your readers nor the search engine. Try to write a name which is rich in keywords such as “Business Culture Website” for example – or the company name you are linking to. It will help with the ranking of the page you are linking to.
When looking for places for guest blog posts, your main goal is to figure out which websites are relevant to your niche or industry. The blogs that you are looking for need to fit the following criteria:
How to find guest blogging opportunities?
- The content of the blog is related to your niche / industry.
- The audience of the blog will be interested in your industry.
- The blog has an engaged community
- The blog owner is active on social media (to ensure that they will be promoting your blog posts on their website and their social media).
An additional tip for you: Did you know that businessculture.org is accepting guest posts as well? If you are interested, please feel free to contact us.
#Tip 3 The Meta description Tag to reach a higher SEO ranking
The meta description is a very important HTML attribute in SEO that provides for your customers a brief summary of a web page and indicates on SERPS what your page is about. Actually, it will help search engines to understand how relevant your page is, and help them decide how they will rank your page. Your content must be pertinent so it can highly improve your SEO ranking.
The length of the meta description – a description of the page’s content – changes all the time. It has been recently increased by Google up to 230 characters. The Keywords of the target page must be unique and convincing enough for the customer to click on the page. It is also truly important to review and update your Metadata as your site changes over time.
One of the most important metadata elements in a web page is the page Title. This is an essential field not to be neglected as part of a good SEO strategy and it’s the first thing the user will see on SERPS. However, the title must be in adequacy with the content, theme and the subject of the page, to simplify the user experience.
#Tip 4 Boost website loading time to improve the SEO ranking
Optimized speed can have many advantages for a website, a few seconds loading could have a big impact on your ability to attract visitors and can decrease customer satisfaction. This means that having a fast loading site is important. You must regularly use the analytic tools, that allows you to examine the content of the pages, such as Google Page Speed Insights. Such tools can suggest to you how to make your website faster regarding web page performance or data transfer.
It is necessary to lighten the pages as much as possible and avoid overloading the sites with too many videos, sliders, images or even advertisements because it slows down the speed of your site. It is necessary to have clear and simple pages, it should improve your visibility the speed of your site and help your readers to benefit from your content.
Finally, understanding how SEO works is key to improve your website and adapt the content to the specific needs of your target audience! Do not forget to constantly update your site and post new articles in order to keep your visitors engaged!