All posts by andborgy

Future Social Media Marketing

Social media has been around for a number of years, it has also slowly evolved and improved in terms of usability and in terms of how you can use or upload content on to these social media websites but what is in future social media marketing? Some of the top and leading social media websites are Facebook, twitter, YouTube and Blogs. These are some of the main social media sites as well as many many more. The presence has increased across social media platforms by 70%, the frequency has increased of publishing content has increased by 59%, more robust social media marketing management has increased by 50%, social media monitoring has increased by 45% and finally social media presence has increased by 33%.

This report which was published by Heidi Cohen Includes many more statistics about most commonly used social media tools, social media tools marketers want to learn more about and as a marketer where should you focus. To understand more about the future of social media marketing and how it will be revolutionised in the near coming future click in the following link which will help you and give you more information.

Are you interested to hear more about the Future and how digital business will change?

This video features the guest talk from Manchester’s futurist Mike Ryan, who is a passionate supporter of Manchester Digital. Mike shares his views on the future of digital business challenges for business management research and education. Some of the highlights of new technology include the commercial use of: Gesture control, SMART TV, mind control, control of computers and devices through thought, smart data, 3D printing of guns, 3D printing of buildings, 3D printing of your child, graphene 3D printing, driverless cars, Google cars, future where all transport is public, no taxi drivers and new insurance models, drones for building, ASIMO robots, a future where no-one is in a wheelchair, gamification, crowd sourcing, collapse of the banking industry, wisdom of crowds, future of shopping in retail, digital display boards for scanning QR codes and no need for product shelves, concept stores, decline of the high street, small business high street reenergising by sharing risk of rest sharing, 3D printers with plastic jams.

Cool and fun facts about social media

How is social media changing the world ?

Who uses social media?

Nowadays there are lots of famous people, celebrities and even social media has played it’s part in creating celebrities who is the average social media user and what do they use social media for ?


Well according to Social Media Today over half of people with a mobile device have facebook on it and out of that 50% a quarter of them post, share and like daily. Nearly a quarter of the people with social media accounts use social media several times a day. Nearly half of the users on Twitter are Democrats however facebook is still the most addictive platform but only 1 in 4 users are following a designer brand on Facebook.


That last fact poses the question, is it worth companies and business investing the amount of time and money that they do to increase brand awareness on social media sites?


To find out more about these interesting facts visit :

What is SME ?

When I first heard the acronym “SME” I didn’t have a clue what it stood for. However while researching what is SME , not only did I find out the answer to define SME but also some information about the importance and relationships of SMEs with banks and the global economy.

An SME stands for “Small to Medium Enterprise”, and there are various parameters to measure an SME for example to European Commission brakes down SMEs even further into small-medium, small and micro. For example to be classed as a Micro SME you would need less than 10 employees, a turnover of less than £2million or a balance sheet total of less than £2million.

The world bank has carried out research into SMEs to see if they can gage the importance of them to a nation’s economy. Their research found that in countries such as Belarus or Azerbaijan SMEs accounted for 5% of the GDP whereas countries such as Greece, Chile and Thailand this figure was over the 80% mark.

To find out more about SMEs and their relationship with the economy go to :

How social media became word of mouse marketing

Word of mouth marketing is now becoming a “word of mouse” marking forum. People still communicate and recommend products, services and portray their experiences however it is becoming increasingly more likely that you will read about the good time “Andrew” had at his local pub or the terrible time “Ally” had with the kitchen she bought from her local kitchen fitters.


Social media is the platform that people broadcast this information and it can be a useful tool not only for next to nothing advertising and reaching a broad audience but also a way in which a business can measure the response to adverts and other forms of information.


Word of mouth is now  word of mouse less and less speaking, more and more typing. See how you can effectively utilise the power of social media and get people talking about your product in a positive way:

The top social media trends to watch out for in 2012

As we start a new year in 2013, it is interesting to reflect back on the biggest social media trends that occurred in 2012. This year observed an even bigger social media craze than the last; having an affect not only on every day decisions but important business decisions too.

First of all is the increasing usage of social media within customer service. In 2012, more and more businesses have utilised this tool as a way to communicate with their customers and those who haven’t kept abreast of this trend, may have profits which reflect this.

There has also been a boom in the use of social media on mobile and tablet devices. With a range of devices available that offer users many of the same abilities as their desktop computer, social media applications are plentiful, and including increased use of check in platforms and GPS, such as Facebook Places.

To read more about the social media trends in 2012 take a look at the below link: