Category Archives: Business communications

#LoveTwitter: 6 ways Twitter has changed the world

#LoveTwitter Love Twitter

After 10 years of documenting the world in 140 characters, Twitter now has more than 300m active users. This might be far fewer than Facebook’s 1.5 billion, but Twitter arguably has a disproportionate influence on the world, partly because it attracts a significant number of politicians, journalists, and celebrities. Our expert panel explain how their field has been changed by the little blue bird.

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European Perception of Entrepreneurism since the Financial Crisis

Unknwon business closedEurope is still recovering from the financial crisis that hit at the end of 2008, with several Eurozone member states falling deeper into a spiral of debt they have been unable to repay. This has had a clear knock-on consequence for new businesses and startups. Since the financial crisis, the Economist found there has been a decline in startups in some EU countries, such as Germany and Denmark. These countries have a high GDP and are generally considered to be well-off, so why are these European countries failing to encourage startups?

The process of starting a business

When you decide to start a business, there is generally a lot of research and education required. What do you want to be involved in? How can you do that? What connections do you need? There is always going to be a level of uncertainty, and it’s this uncertainty that has Europe from encouraging innovative companies from flourishing. Entrepreneurs don’t need to start the next Microsoft or Google, but what they do need is the ability to experiment with their ideas and have the courage to act on them. As pointed out in the Economist article previously mentioned, if a business fails, you don’t get a second chance. This is very different to the culture that’s been nurtured in Silicon Valley, where failure is regarded as a learning experience and you have the freedom to learn from your mistakes. In addition to this, a recent survey found that the majority of Europeans (58%) would rather work as an employee instead of taking the risk and starting their own business. The overarching fear of failure has permeated throughout Europe’s business culture, to the extent that many great business ideas and products are never seen, because entrepreneurs are too afraid to act on their ideas.

All businesses need funding to get off the ground

Money

Since the financial crisis, banks and lenders have been much more cautions and unwilling to fund anything they deem as too risky. Lenders want to see a return on investment within a year or two – they don’t look at the potential of the business. There is reason to be this cautions, though, as the financial crisis in Europe shows little sign of letting up any time soon and even China’s economic growth is slowing. This all has knock on effects for smaller businesses, meaning they’re much less likely to succeed than in 2008. With 10% of small business owners saying that they’re at risk of bankruptcy as a result of late payments, it’s easy to see why a potential investor may be seeing red flags instead of an attractive opportunity.

This is not to say that Europe is an unattractive place to start a business or invest in. In fact, some cities like London are booming, with more startups in 2015 than ever before. It could be argued that the financial crisis has forced entrepreneurs to think differently with less reliance on traditional sources of funding and outdated business models. London seems to be leading the way in Europe, but it’s yet to be seen whether or not their startup culture spreads across the continent.

However, with the financial crisis still being felt by many Eurozone countries, young budding entrepreneurs can’t risk starting out as they need stability to start their lives. Those who are older shy away from it even more as they have responsibilities and mouths to feed. Europe has a low risk-tolerance at the best of times, perhaps a legacy of two world wars. Entrepreneurs need a sense of stability in the market as well as their personal lives in order to take the plunge and be successful. Right now, Europe needs to fully recover from the economic crisis and foster a more encouraging business culture in order for startups to succeed.

Perhaps the digital economy can offer the answer?

How can motivational speakers help your international business?

141114-D-HU462-091Whenever we think of public speakers we think of self-made professionals who like to talk about helping people achieving inner peace and taking control of their life. While those motivational speakers can be of great assistance, in the business environment things are a little different.

There’s another category of speakers though, whose speciality is to bring value to organizations and corporations. Believe it or not, these can help a company reach full potential a lot faster. Before the official meeting, a motivational speaker will consult with the person in charge. They will also try to set goals as well as attempt to mold the presentation in order to meet with the specific objectives of the company. With the right material on hand a speaker can increase the level of motivation in your staff. They may even be able to boost engagement. Continue reading How can motivational speakers help your international business? →

Top 10 international challenges to avoid when considering corporate gifts

Mastering the art of corporate gift ideas can be a challenge. Many business people can’t understand the purpose of such gift; on the other hand, we have those that don’t understand the notion of a corporate gift. It is important to make a good impression; for that to happen you must learn to avoid these 10 international challenges when considering corporate gifts.

corporate gift basket ideas

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Free Online Course: Digital and Social Media Marketing #MOOC

Digital and Social Media Marketing MOOC

A pan-European university consortium, led by the Salford Business School at the University of Salford (UK), is tackling the digital skills gap with the launch of a new Massive Open Online Course (MOOC) “Digital and Social Media Marketing“. The course is designed to allow individuals and businesses to analyse, plan, execute and evaluate digital marketing activities.

The digital industry in Europe alone grew by 11.8% in 2014 and, in the same year, digital advertising revenues became the second largest advertising spend in Europe behind TV. The challenge of how to keep up with this constantly growing and ever-evolving industry can be a daunting prospect for both business and individuals alike.

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